Determine media distribution list
Can I determine the media to be operated myself?
Advertisers can select the media pool in which they would like to publish the ad. The media pools are listed at the end of the entry process.
However, it is not possible for advertisers to create an individual list of media to be served.
This is for the following reasons:
1) Transparency for publishers
Publishers expect clear and transparent rules on which ads they receive from guidle.
2) Dependencies of media
Some media are interlinked. For example, medium A delivers ads to medium B. A delivery to medium A therefore also means a delivery to medium B. And medium B can only be delivered via medium A.
3) Deviations from the standard increase costs
guidle works with standardized and automated processes. An individual selection of individual media to be served by the advertisers would be a deviation from the standard.
4) Excessive support costs
Deviations from the standard are not transparent and are quickly forgotten. This is especially true after a change in the advertiser's responsibility for media work. This can lead to increased supervision and support costs.
Deviations from standard processes lead to additional costs.
Autor
guidle | FAQ
Contact
Guidle AG
Marktgasse 8
6340 Baar
support@guidle.com
+41 41 766 95 95
Category
- Determine media distribution list
Published on
31.03.2020
Webcode
www.guidle.cz/naVqjj